How To Find The Right Apparel Product For Your Brand?
To narrow down the field and focus on an opportunity that will work for your business, you’ll need to understand your audience.
“If you don’t know your customer, you won’t have much luck figuring out the product-market fit,” the Entrepreneur advises in the article “3 Steps to Determine Product-Market Fit”. “Developing a deep understanding of the problems facing your customers enables you to relate to them better and ultimately helps to build trust and credibility.”
Find out what your audience is interested in by looking at what industry leaders are successfully selling. Conduct focus groups or surveys to ask target demographics about products they’d like to see your business carry, and learning about your audience’s interests.
Customers purchase items that they need all the time, but they’re happiest to spend their money on products that solve a problem or fulfill a passion. Knowing your audience is the best way to keep them coming back and build long-term loyalty.
Knowing your audience is also crucial because when you achieve product-market fit, your customers will recognize the value of your product. They will do much of the selling for you. Your happy customers become brand evangelists and chat up your product with their friends and family. Word-of-mouth and referrals are a powerful confirmation that you have a product-market fit and that you’re offering serious value to your customers.
You may already have a product, but it hasn’t landed well with customers. They’re not buying what you’re selling. How do you move forward?
Perhaps it didn’t meet their needs or maybe it simply isn’t meeting the right needs. You may need to shift your product into another market to kickstart sales and help it resonate with the right customers.
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